Sight and Sound Magazine Analysis

• The first thing that I notice is the masthead at the top of the page, it is in bright yellow and red lettering. This connotes that there is a happy feeling about the magazine and it promoted happy films within itself. There is a white border around the lettering, this helps to make it stand out from the page and draws the attention to the audience.
• The coverlines are used to attract the audience to the magazine; it may be fans of this particular film or actor. This main one is the biggest in font size, which shows that it links to the main feature article photograph. The other coverlines on the cover are used to give us a further insight into the stories within the magazine. This would help attract the reader to other stories as well as the main feature.
• The feature article photograph is a shot that has been taken from the film and used on the cover. It helps to show us the genre of the movie, which is romantic drama. This would help to draw in the specific audience to that genre. In the two shot the people are not looking at the camera this makes them look more relaxed and natural.
• The colour scheme that they have used on the cover is very bright; this shows that there is a happy feel about the magazine. The typography that is used is white which stands out against the background; the colour has connotations of being angelic and happy. This goes with the style of the cover as they have given it a very light look.
• Throughout the page there are small amounts of red. This stands out from the rest of the text on the page, which draws the attention of the reader. ‘Plus’ has been written in red because they want to emphasize the amount of extras that they have included in the.
• They have used a puff to boost the reputation of the magazine; this would appeal to some readers as they would enjoy reading a magazine that is known to be of an ‘international’ success.