American Cinematographer Magazine Analysis

• The masthead of the magazine ‘American Cinematographer’ is there in big, bold writing. The writing is in the black font, this helps to show that they are serious about what they are talking about eg. the films in question.
• The next thing that I notice is the main coverlines, these are used to attract the audience to the main storylines within the magazine. They would want to attract the possible audience of Bruno Delbonnel or the film that is mentioned, as that is the selling point  in which they want to target their audience.
• There are additional coverlines at the top of the magazine naming films that are mentioned within the magazine, it is showcasing the cinematographers that are featured in the magazine.
• As the whole genre of the magazine is focusing on the camera/cinematography of the films, rather than the actual films themselves. This is why the cinematographers are frequently mentioned on the cover.
• The feature article photograph could be a screenshot from the film which has been mentioned on the cover ‘Inside Llewyn Davis’. This is possibly from the drama genre, so will attract the attention  of fans of this genre or fans of the film that is mentioned.
• The colour scheme of the front cover is blue and white; this is a simple and netural colour scheme, there are no shockingly bright colours. This has been done so the cover doesn’t look too glitzy, which shows that they are serious about their topic and are focusing mainly on the films.
• The puff that is used on the cover (‘The international journal of motion imaging’) is covered up they still have used one, convetnionally theses are used to boost the status of the magazine and help to attract the audience.
• The typography that has been used on the cover is quite boring and plain. This shows that they are a very serious magazine and want to focus on the information.